Jason Smith
Publicis Groupe
Chief Digital Officer, Data & Commerce Practices
Jason has over 20 years of experience in starting, growing, and managing data & tech businesses. His focus at Publicis Groupe is on decision intelligence using AI. Prior to joining Publicis, Jason worked with two start-ups, one developing one of the first AI governance platforms the other verifiable credential & token technology infrastructure.
He has worked at the corporate level, leading a global data innovation team focusing on privacy, data sharing, consent & privacy-enhancing technology. He has also co-founded data technology start-ups and data research labs, the former being a social media data intelligence software using AI natural language processing for sentiment and emotional analysis and topic clustering, and the latter, a research data lab as part of ScaleUpNation, in Amsterdam, using machine learning & network science to research ‘what lies behind a successful scale-up’.
Jason has written, presented, and produced 3 radio documentaries for BBC on technology (‘Being Social’ on social media & data; ‘Becoming Artificial’ on AI & what it means for humans and ‘Going Viral’ on the use of technology during the first Covid lockdown). Jason is a regular speaker on AI, particularly Generative AI.